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Using the copywriting skills for good and not evil (says the Democrat)

10.15.2008

I can’t donate a million dollars to the Obama campaign. I can’t even donate $2000. I can’t spend the next two weeks hauling my family up to Ohio to knock on doors. What I can do? Write ads.

Here’s one I worked on with Peter Koechley of Moveon.org (former managing editor of The Onion), and director Doug Liman (Bourne Identity, Mr and Mrs Smith, Swingers). Fans of Gossip Girl might recognize some cameos…

And now you know why posting has been light lately. See you all November 5 when we can stand together joyously and shout YES, WE DID.

87 shards of brilliance… read them below or add one

Jane October 15, 2008 at 2:29 pm

You Rock. This is so clever and hilarious! I’m glad you’re on our side.

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gimmethejuice October 15, 2008 at 2:40 pm

That might be the greatest political add I have ever seen. Great!

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whoorl October 15, 2008 at 2:41 pm

That is fantastic! Love it.

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Sarah, Goon Squad Sarah October 15, 2008 at 2:42 pm

I LOVE THIS. You are a genius.

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Lee Anne October 15, 2008 at 2:44 pm

LOVE the last line! What a cool job!

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Amelia Sprout October 15, 2008 at 2:45 pm

I love it. What a fun little cast too.

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Everydaytreats October 15, 2008 at 2:49 pm

Love it! The guy that plays Dan looks much cuter when he’s not playing a brooding hipster. Just FYI. ;)

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gurukarm October 15, 2008 at 2:51 pm

You are SO smart and SO cool! well done, girl!

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WaltzInExile October 15, 2008 at 2:53 pm

Well now I love you more than I did before I knew this. Which I didn’t think was possible.

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Johnathan October 15, 2008 at 2:54 pm

How content-free. “Just because people your age are doing it doesn’t make it cool.” Of course, just because people the age of the folks in this clip are voting for Obama doesn’t make it cool either. What will this accomplish apart from bolstering some voters’ already insufferable smugness (see above)?

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Wendy at Mama Act October 15, 2008 at 2:54 pm

This is brilliant! Thank you so much from my baby girl.

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Mom101 October 15, 2008 at 2:55 pm

Miguelina and he’s cute in person too. Mucho cuteness. Jonathan: Spoken like a true forty-something. The youth of America salutes you.

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Redneck Mommy October 15, 2008 at 2:56 pm

This is why I love you so.Here’s hoping your country gets it right after my country fudged it so badly in our own election…

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Kyla October 15, 2008 at 3:07 pm

THAT is genius!

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Johnathan October 15, 2008 at 3:12 pm

Liz, spoken like someone affecting the breeziness of a young twenty-something — why address the point when you can lob an argumentum de novo? I may be thirty-seven, but does that make it wrong to prefer substance over Splenda with my style?

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mothergoosemouse October 15, 2008 at 3:20 pm

That made me giggle. Politics gets way too serious, especially this close to the election. We can all use some funny.

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carolyn October 15, 2008 at 3:23 pm

And, I am 47 and I thought this ad was cute. Maybe it will encourage kids to talk to their parents, maybe not. Johnathan, you need to lighten up.

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Susan C October 15, 2008 at 3:30 pm

Very clever! Where is the ad being shown?

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Mr Lady October 15, 2008 at 3:42 pm

My parents are voting McCain, and nothing I can say or do will stop them. In fact, they’re kind of pissed that I’m not.Please still be my friend. :)

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willtherebecake October 15, 2008 at 3:47 pm

Brilliant! I’m sending this to my parents.

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Robin October 15, 2008 at 3:51 pm

LOVE it!!

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Issas Crazy World October 15, 2008 at 3:53 pm

Dam Liz, you’re good at that. Best ad I’ve seen in years.

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Fairly Odd Mother October 15, 2008 at 3:54 pm

Ha! Love it. My mom can’t vote (she’s not a citizen), but even she wouldn’t vote McCain. My dad would, but they don’t have absentee ballets in the next dimension.

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abdpbt October 15, 2008 at 3:54 pm

LOL. I love it, but then it does align with my political beliefs. I can see it being a little heavy handed if you’re on the other side–but if I can put up with the constant “Maverick” references and the attempt to make being a dumbass fashionable (“Joe Six Pack”), then they can suck it.

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Arwen October 15, 2008 at 4:12 pm

Brilliant!

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ImpostorMom October 15, 2008 at 4:28 pm

damn, you helped write that?! That is awesome! I saw it yesterday on HuffPost and nearly laughed my ass off. Kudos!

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heels October 15, 2008 at 4:31 pm

Awesome. My dad’s afraid to come over to our house right now because my husband won’t stop talking to him about McCain. Personally, I think Dad’s just telling us he will vote McCain to annoy us (he’s a big brat), but time will tell.

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BOSSY October 15, 2008 at 5:23 pm

(Bossy is now standing on her desk chair!)

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Jamie October 15, 2008 at 5:40 pm

That is wonderful!! Rrrreally, rrrreally wonderful!!! So clever and well done I loved it!

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Motherhood Uncensored October 15, 2008 at 5:41 pm

Shit. And I thought you were off eating bon bons and smokin’ pot all these weeks.

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the mama bird diaries October 15, 2008 at 6:04 pm

That is so awesome. I think you just got every male in this country to vote for Obama. I mean, if Serena is willing to pick them up…I, too, have felt like there isn’t enough I can do to help the campaign. When I was young and free, I just traveled the country working on the Clinton campaign. I need to get creative on how I can help over the next 3 weeks.

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ALI October 15, 2008 at 6:59 pm

ok outing myself as a 32 year old gossip girl fan here….but a great commercial! Loved it!

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Piece of Work October 15, 2008 at 8:50 pm

giggle giggle.

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Sky October 15, 2008 at 9:01 pm

WOOT!! You are so very right…we’re going to stand tall and proud!

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tali October 15, 2008 at 9:51 pm

Oh my gosh! I saw that video on Daily Kos and thought it was the cleverest thing I’d seen in a while – totally hilarious and spot on.Who knew I’ve been unknowingly lurking at a blogger who had a hand in it! Congrats! =)

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A October 15, 2008 at 10:04 pm

awesome. got the ad campaign from MoveOn.org, actually…and very interesting that you were working on it! Small world! Keep up the great work!

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melandpetechina October 15, 2008 at 10:19 pm

from a minneapolis obama momma who’s embarrassed of those folks up in Lakeville — (and a fellow advertising chick) nice job. Dear god let us win this thing!

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madgetastic October 16, 2008 at 12:46 am

LOVE IT!

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Barbara Fryman October 16, 2008 at 1:22 am

Not bad. That’s high praise from a conservative. Of course, McCain’s so not my cup of tea. And then she realized that there never was a politician that made it very far who WAS her cup of tea….(remember your post about your cynical Nate?)

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Elaine A. October 16, 2008 at 2:45 am

Awesome. I love that last line! HA!

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Fear and Parenting in Las Vegas October 16, 2008 at 3:03 am

Good for you. Homer and I (with the kids in tow) will be walking neighborhoods in our swing state this weekend. I couldn’t live with myself if Obama loses and I didn’t do anything to try and stop it. We’re optimistic (especially after tonight’s debate performance) that our efforts (and yours) will be well worth it.

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Mrs. N October 16, 2008 at 3:18 am

I saw this and LOVED it…I thought you were cool before but I think you’re SO MUCH cooler now.

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Mom101 October 16, 2008 at 3:22 am

I am so so appreciative of the support. But I am equally appreciative of readers with different political beliefs who didn’t feel the need to weigh in. You guys are kewl.

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Lady M October 16, 2008 at 6:22 am

You rock!

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Cynthia Samuels October 16, 2008 at 11:37 am

The best. Ever. I’m posting it right now. Such talent! Such Whimsey! Such a good memory of being a teenager! Great work – your sisters (and your country) thank you.

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TLR October 16, 2008 at 12:14 pm

Looooove it! “Call me…” ending is so clever.

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BITE MY COOKIE October 16, 2008 at 12:17 pm

get out your gold pencil sharpener.killed it. hug. hug. hug.

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Karen October 16, 2008 at 1:37 pm

I loved this when I first saw it, and now I love it even more knowing it’s yours. Awesome!

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Lisa October 16, 2008 at 2:27 pm

Great ad!!! Here’s hoping the US gets it right. Up north of you sadly did not.

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Run ANC October 16, 2008 at 2:48 pm

Dude, that commercial is downright AWESOME.So awesome, I had to use the word “dude”.

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