About Me Contact Me Popular Posts Other Writing Press Put Me To Work

Using the copywriting skills for good and not evil (says the Democrat)

10.15.2008

I can’t donate a million dollars to the Obama campaign. I can’t even donate $2000. I can’t spend the next two weeks hauling my family up to Ohio to knock on doors. What I can do? Write ads.

Here’s one I worked on with Peter Koechley of Moveon.org (former managing editor of The Onion), and director Doug Liman (Bourne Identity, Mr and Mrs Smith, Swingers). Fans of Gossip Girl might recognize some cameos…

And now you know why posting has been light lately. See you all November 5 when we can stand together joyously and shout YES, WE DID.

87 shards of brilliance… read them below or add one

Josh October 16, 2008 at 5:13 pm

man, now it feels EVEN COOLER calling you my friend in the real world! great stuff!

Reply

mrs. q. October 16, 2008 at 7:06 pm

The ONLY upside of my dad no longer being around is that I don’t have to have this intervention with him. When he was dying in 2004, I had to bring him his absentee ballot and shuddered as he checked off “Bush/Cheney”. Again. My sister and I learned a good lesson in politics very early. Between the two of us, we canceled out his vote.

Reply

Jon October 16, 2008 at 9:18 pm

I just submitted my Absentee ballot Monday for McCain. I’m 26 and my parents are voting for him also. :D Too bad most voters don’t know the issues before they vote. Less government is better for all, but you can’t tell that to people today my age because all they care is about how good a person speaks and makes them feel. I’ll give Obama a thumbs up for being a very good speaker and making people feel good. :D

Reply

Mom101 October 16, 2008 at 9:57 pm

I’m sure you have your reasons for voting for McCain Jon, but I don’t think it’s fair or honest for you to assume that everyone who doesn’t is simply misinformed or ignorant. You also might consider that how good [sic] a person speaks is an essential factor in that person’s ability to convince, negotiate, forge alliances, inspire, and motivate.

Reply

Grammie October 16, 2008 at 10:37 pm

YES, WE WILL! Love the video….: )

Reply

Johnathan October 16, 2008 at 11:25 pm

“I’m sure you have your reasons for voting for McCain Jon, but I don’t think it’s fair or honest for you to assume that everyone who doesn’t is simply misinformed or ignorant.”(Says the woman crowing about her ad which states that McCain supporters are risking the future simply because other people their age are doing it. Thanks for keeping irony alive, Liz.)

Reply

Her Bad Mother October 16, 2008 at 11:31 pm

Can I stand and shout with you? even though I’m Canadian? CUZ I’M FEELIN IT.

Reply

SunInSeattle October 17, 2008 at 12:25 am

I think this is fantastic! Simple, but sweet. I think we have gotten our fill of the nitty gritty, so this lightens the mood for sure. Keep up the good work.PS. Can I just say I am jealous of your cool job as well?

Reply

Jon October 17, 2008 at 1:18 am

I’m not assuming that “everyone” who doesn’t vote for McCain is ignorant, I’m just referring to the fact that MANY people my age and younger are simply voting on a certain person because he is a very likeable guy. And they have no clue on his stance on issues or voting record. I honestly even hated voting for McCain , but was the closest of the two to my views on how this country should be headed. :D Kudos to you Johnathan

Reply

giyen October 17, 2008 at 4:25 am

this is a hoot!

Reply

noble pig October 17, 2008 at 5:16 am

That is seriously an awesome ad! Nice to meet ya!

Reply

SUEB0B October 17, 2008 at 5:18 am

You did that??? I bow to your awesomeness! I tweeted it last night before I knew it was you!

Reply

Susanica October 17, 2008 at 2:22 pm

Great spin on the “just say no” kind of ads. I love it!I wonder if there is any way to play with that old OJ ad? “It’s not just for breakfast any more.” -Monica

Reply

Josette at Halushki October 17, 2008 at 3:04 pm

Very funny, lol.

Reply

Alexis October 17, 2008 at 7:21 pm

You are the best!

Reply

Lori October 18, 2008 at 12:27 am

That is brilliant. Great work!

Reply

Renée aka Mekhismom October 18, 2008 at 2:06 am

What a great ad! I think it will resonate with the younger voters! YES WE CAN!

Reply

Asha {Parent Hacks} October 18, 2008 at 5:23 am

AWESOME. Your smarts and skillz are worth so much more than the $.

Reply

renee October 18, 2008 at 1:20 pm

Great ad! I love the 80′s reference – so I don’t understand why people are saying that only 20 somethings will “get it”? I’m a 43year-old suburban mother in Ohio. To me, this ad is a brilliant tongue-in-cheek play on the “Nancy Reagan Just-Say-No” ads that I mocked while stoned in college! Those days are long gone, but my ideals of a country in which everyone has a chance of living a good life with adequate health care and the right to decide what to do with one’s own body are still very much alive. My husband and I figured out that with our combined income we will get less of a tax break with Obama than with McCain. But you know what? Who cares? We are looking at what what is best for the majority of Americans – not just what is good for us. We benefitted from a lot of opportunities in life. We took them and worked hard. It’s time to pay it forward. Go Obama!

Reply

Mom101 October 18, 2008 at 1:42 pm

You’re amazing Renee. Go you!

Reply

renee October 18, 2008 at 4:15 pm

Thanks, Liz. You know, I hate to think that people are still falling for all the Republican rhetoric! Aside from the fact that Sarah Palin scares the CRAP out of me, the Republican ideology that she represents is just SO elitist, yet she panders to “Joe Six-Pack” and hockey moms. Even Joe the Plumber was proved to be better off financially under the Obama Plan (that is, unless he is one hell of a plumber and makes more money than any plumber I know – and I do know a few!) Interesting that he is no longer taking calls from the media since it was discovered that he owes money in back taxes! If people are tired of not knowing what to believe, they can check out the facts at http://www.factcheck.org. Unbiased.

Reply

Ree October 19, 2008 at 2:16 am

Excellent! I never comment but this was so awesome. I’m sure you’ve seen it already but this reminds me of Sarah Silverman’s Great Schlep encouraging folks to go to Florida to get their grandparents to vote for Obama: http://thegreatschlep.com/site/index.html

Reply

Elizabeth October 19, 2008 at 1:28 pm

BRILLIANT. I get the MoveOn emails, I didn’t know Peter had been at The Onion. And Doug Liman? Awesome director. November 5th-listen for that screaming coming from Michigan, that will be me joining you in YES WE DID.

Reply

GIRL'S GONE CHILD October 19, 2008 at 5:13 pm

YAY!!!! Nice work. Liz! Amazing you are.

Reply

Renée aka Mekhismom October 19, 2008 at 6:19 pm

Thank you for your advice. When you have a moment please stop by my blog to pick up several awards waiting for you.

Reply

carrie October 19, 2008 at 9:40 pm

You’re doing the good work Liz, keep it up!!!

Reply

Anita Doberman October 20, 2008 at 2:45 am

Awesome add-I have been reading your blog but this is the first time I comment. I am married to a military guy and we are in McCain country over here – a few days ago I was driving on base and the cops (military) stopped me I was going 3 miles over the speed limit and proceeded to ask base legal if the Obama sticker on my car was legal??????? Is this crazy or what?Let’s hope he gets elected! Anita

Reply

Mom101 October 20, 2008 at 2:53 am

That made me gasp Anita. It embodies exactly what we’re fighting for. Hang in there.

Reply

Jo October 20, 2008 at 8:46 pm

LOL Anita, I live in base housing and I was the first brave one to put up an Obama Biden lawn sign amidst a sea of McCain Palin. (Oh how I felt the burn in the back of my head whenever I went to get the mail.) But… slowly but surely a bunch more have popped up!!!! I promise you’ll hear my screams from Connecticut too. Liz, you are the shiz. Fan-freaking-tastic.

Reply

Lisa October 20, 2008 at 8:47 pm

That is SO COOL! Love it.

Reply

3 Peanuts October 21, 2008 at 6:45 pm

That is really clever!!! I must show my kiddos tonight. They are 11 and 7 and are BEGGING me to vote McCain! Someone brainwashed them at school against Obama

Reply

Rita Arens October 21, 2008 at 9:51 pm

Yes, yes, YOU did. Rock on with your bad self!

Reply

Laura October 21, 2008 at 10:14 pm

Good for you!I'm so excited about this election that I'm doing early voting tomorrow. In Boulder, 1 in 10 people have already voted. Mostly for Obama, I'm guessing. We're a liberal, thinking town. ;->

Reply

Magpie October 24, 2008 at 3:09 am

Well done!

Reply

Valerie October 25, 2008 at 1:40 pm

Very clever, very cool and very much needed in Virginia, which has not supported a democrat since LBJ. DEFINITELY time for a change.

Reply

TripleLLL October 28, 2008 at 11:22 pm

Heading from Massachusetts to NH to work election day. I don’t have much money either, but do contribute what I can when I can.Keep on keepin’ on.http://www.missinformationnews.blogspot.com

Reply

Amanda November 3, 2008 at 3:57 am

Wow! Didn’t know you were a part of this GREAT work!

Reply

Leave a Comment

CommentLuv badge

Previous post:

Next post: